A key part in a social media campaign is building yourself as an expert in your given field and creating a place for others to go to on an ongoing basis.
Social Media including forums, blogs, podcasts, video and social bookmarking are popular platforms. Because of the ever growing popularity of social media consumers now are likely to make buying decisions based on feedback, comments and social media conversations found throughout forums, product evaluations and even videoblogs.
Create a social media campaign that translates your message to online communities which will drive new business your way.
Find bloggers, twitterer’s and other campaigners who will subscribe to your message and create a larger reach.
Interact with other blogs, tweets and conversations.